Nigel Dacre, editor of ITV News between 1995 and 2001, criticised the channel’s use of “junction administration”, which involves the deliberate overrunning of the 9pm programme so that viewing figures for Information at Ten are inflated. The bulletin’s start-time is often pushed later, within the event of ITV Sport coverage or primetime programming on ITV not fitting neatly throughout the 8pm or 9pm slot. Information at Ten developed a solid popularity for its extensive coverage of international information stories. Burnet retired from ITN in 1991 after several clashes with the ITV firms over the future of the information organisation. In November 1992, News at Ten was given its first main relaunch, partly to deal with the criticism it had attracted over the previous few years. In March 2009, The Late Information was dropped in order for Information at Ten to return to its conventional Monday-to-Friday 10pm slot, giving the programme a “constant house at the heart of the schedule”. As an experiment to attempt to increase ITV’s viewing figures on the 10pm slot, on Monday 27 February 2017, News at Ten moved to 10.30pm for eight consecutive weeks to make manner for brand new leisure programme The Nightly Present.
The BBC’s Huw Edwards posted on Fb that ITV ought to finish its “inventive dealing with of audience figures”. Information at Ten struggled to regain its high viewing figures following several years out of the 10pm timeslot, its 2008 return watched by 3.8 million viewers in comparison to 4.9m for the BBC. Viewers had been complaining it was too harsh. The bulletin returned with its original title on 14 January 2008, broadcast from Monday to Thursday at 10pm, with an 11pm bulletin titled The Late News airing on Friday evenings. In 2008, Information at Ten reworked its 1988 flyover sequence for its relaunch. Information at Ten’s opening sequence following an extra ITV relaunch in January 2013. From November 2009, the bulletin was often called ITV News at Ten, however recognized on display as merely ITV Information. By the late 1980s, Burnet – now a member of the ITN board of directors and News at Ten’s associate editor – started to draw criticism that he was losing the private contact along with his audience, allowing Information at Ten to settle right into a “stodgy” and “old-fashioned” complacency. Despite News at Ten’s continued stature and popularity, ITV announced its intention to axe the bulletin in 1993, proposing two new peak-time bulletins at 6:30pm and 11pm. ITV justified the move as a measure to stem the decline in tv viewing audiences and to allow the uninterrupted broadcast of films, dramas and other leisure programmes, however the plans had been met with widespread criticism from viewers, a number of Members of Parliament, the then-Prime Minister John Major and the Nationwide Heritage Committee.
In September 1998, following intense lobbying from the ITV corporations, the ITC finally reviewed plans for a brand new weekday primetime ITV schedule that saw the removal of news at Ten (and the 5:40pm Early Night Information) in favour of latest 6:30pm and 11:00pm information bulletins. He fell out of favour within the 2004-05 season, nevertheless, and he spent a goalless loan spell at Swansea. Nevertheless, the haphazard scheduling of the revived 10pm bulletin in the end led to its downfall. Information at Ten relaunch, Bradby commented on the powerful nature of BBC Information throughout an interview with The Telegraph, saying that the scheduling of BBC One’s 10pm news against ITV’s Information at Ten was not in the general public interest and that the company should “mount a strategic retreat”. As well as, the programme was often delayed by overrunning entertainment programmes on the nights that it was scheduled for 10pm. This inconsistency led to the bulletin being unceremoniously dubbed News at When? In 2000, cheap arsenal shirts the ITC ordered ITV to reinstate News at Ten to stem the rankings decline.
The proposals have been eventually withdrawn after the ITC threatened ITV with legal motion. The Impartial Tv Commission (ITC) dominated that ITV had not established a stable case for the elimination of reports at Ten, pointing to BBC Information having skilled a larger viewing decline than ITN, however were restructuring the contents of their news programmes quite than move them to totally different timeslots. Whereas the BBC’s Ten O’Clock Information was mounted at 10pm for six nights every week, the ITV Information at Ten was broadcast for under three nights a week, allowing entertainment programmes to be broadcast past 10pm for the rest of the week. The BBC then determined to cash in on the move by shifting its own lengthy-running Nine O’Clock News to 10pm. McDonald returned to front the retitled ITV News at Ten in 2001, with a twin-presenting crew of Dermot Murnaghan and Mary Nightingale replacing McDonald on the ITV Night Information.